Their actual definitions of the Cs may also differ-and indeed, a lot of these concepts are mutually dependent upon one another- but we can map the basic path to effective marketing with: Marketing strategists often talk about the three Cs-and sometimes four or six of them, for that matter-as framing their approach.
DEFINE GIGECONOMY HOW TO
So let’s take a look at how to approach building yours. Looking inward and outward-that is to say, both introspection and market research-inform the best marketing strategies. Your sales strategy should be supported by an accurate understanding of the gig worker market and your own company’s ability to play there. So it’s important to take a step back and focus on the basic tenets of marketing planning. But successful sales strategies are built on sound, comprehensive marketing strategies. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Or, to rephrase that a little more forcefully: Companies with products and services to sell ignore the gig economy at their own risk. If growing your company is one of your foremost goals, focusing on the gig economy is a smart strategy. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce.Īny way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay. What’s more, according to MBO Partners, gig workers contributed more than $1.3 trillion to the economy in 2017. Many estimates suggest the growth rate will accelerate in years to come.
Forbes magazine concludes that the gig workforce is growing at a rate that’s three times higher than the general workforce rate.
Since 2010, the number of gig workers has increased by 15 percent. Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. workers derive some or all of their income through independent gigs.
According to a Gallup study, about 36 percent of U.S. One of the most profound changes we’ve seen in business and labor in recent years is the growth of the gig economy.
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